« Four Seasons of Hope - Samsung »

Every year, Samsung Electronics holds a mammoth philanthropic event with their retail partners. The Four Seasons of Hope brings together celebrities (Arnold Palmer, Magic Johnson, Joe Torre & Boomer Esiason) and their charities, along with the nation's biggest electronics retailers (Best Buy, Sears, etc.), to make a difference in the lives of children and families.

Every year, we create an emotional video to drive home the importance of Samsung's yearly initiative. This particular year saw the addition of Jon Bon Jovi into the Samsung family.

Client: Samsung Electronics America
Project: The Four Seasons of Hope