« The SNIF Tag - SNIF Labs »

SNIF Labs is a Boston-based company started by a group of MIT Media Lab graduates.  We were asked to help launch their innovative new SNIF tag with both a 'product' and a 'how to' video.  Their unique dog tag uses RFID technology to help dog lovers monitor their pet's activity levels and network with other pet lovers.

We needed to show the product online and 'in the dogpark'.  We filmed in parks and playgrounds, interviewed pet parents, and demonstrated the technology and ease-of-use.

Client: SNIF Labs
Project: SNIF Tag Product Video