« The NFL & Samsung - Super Bowl Alumni Weekend »

As one of the NFL's major sponsors, Samsung organizes an annual Super Bowl Alumni Weekend for their major retailers.  The event also doubles as a major charity effort designed to help disadvantaged children.

Working closely with their cause marketing partner, we created a comprehensive package of media messages: celebrity-driven promos, fundraising calls-to-action, promotional highlight reels, player profiles, contests and giveaways, as well as animated digital signage displayed throughout all the event venues.

Client: Samsung
Project: Super Bowl Alumni Weekend